Testing the Hypothesis, Part 1

Consolidating Streaming Services to create one Streaming service that includes everything (TV, Movies, Sports, Music)

·         Opportunity:

o   There are multiple platforms that provide streaming of various media from music to movies.  But each service (Netflix, Spotify, Hulu, Sling, etc.) all offer different services which cause people who rely on these for their media consumption to subscribe and can download all the content they wish for as long as they wish. to these separately which cause people to spend a good amount of money on these services. When there could be one streaming service that offers all of this for one price rather than having 4+ services you can limit it to one, for less of a cost.

§  The Who: Cord Cutters, people who stream their media

§  The What: Streaming Services

§  The Why: It can be a hassle to pay multiple streaming services bills, and use different apps/websites to access the media you wish to enjoy.

·         Testing the Who: There are many people who have this need. Especially with the amount of people that are cutting the cord and are relying on these services for consuming their content. This number of people has been increasing in recent years because people are realizing that the internet is a much easier and cheaper way for this need. This is a worldwide need, as more and more people subscribe to streaming services from across the world.

·         Testing the What: Streaming services are very prevalent today. For example, I don’t remember the last time I bought a song on iTunes, or a CD or bought a season of a TV show. This is because of the increased use of mobile technology and downloading media.

·         Testing the Why: This comes down to logistics, and price point of the service. If it is cheaper to subscribe to all the services separately, or if people think it’s easier to have multiple apps/websites for this then they will not use the service.

Interview #1: The first Interviewee is a close friend and a roommate of mine. They said that they would switch from using 4 different streaming services if they had one services that encompassed them all. But, the one caveat to it was it would have to be less or equal to than what he currently pays for the services, which he says he pays about $25 a month for all of his services that he uses. He stated it would be more convenient for him to have one app on his phone/computer rather than having 5-6. It was also mentioned that the switch would be made because the service would allow for downloading of all its content, which is not offered currently on any of the other services.

Interview #2: The second interview is conducted with a person who just graduated. They said it would be too much of a hassle for them to cancel all of their current subscriptions they have and move to a new one. Especially since they have been grandfathered into a cheap Netflix and Hulu subscription.

Interview #3: The 3^rd interview I conducted with someone that is not a “cord-cutter” and still pays for a cable subscription. They said that they would not be interested in the streaming service because they do not see a need for it in their lives, because their cable package provides them with a TV streaming app and a way to watch shows and movies On-Demand. And they mentioned they would not move from their TV package because of the sports channels that they currently have like NFL Sunday Ticket, and NFL Red Zone.

Interview #4: The 4^th interview I interviewed is my brother-in-law. He said he would not switch to a new service because he felt that he would not want to learn to use a different app, and must recreate his old music playlists, his old Netflix queue, or remember that they are on season 3 episode 2 of the office and picking it back up from the point that they left off from. Although he could save a few bucks a month by switching he would rather stick with what he knows.

Interview #5: The 5^th person I interviewed is someone who travels a lot for their job. They said that they would prefer the new service that would allow you to download all its content, because for the most part Hulu, Netflix, and Amazon Prime only let you download their original content and a few other select shows. But when you download them you only have 24 hours to watch them before the download expires. Which he says is inconvenient when there is slow hotel WIFI, or expensive WIFI.  

What did I Learn from the Interviews:  The main thing that I learned from the interviews is that people for the most part would not want to switch from a service like Netflix or Hulu to a new one because they thought it would be a hassle and they are already accustomed to using a service. People would rather stick to what they know and love rather than try something new. I was not surprised that someone who has a cable subscription would not want to switch because they like the special channels that they pay for like NFL Sunday Ticket. I was surprised to see that most of the people would rather stick with what they know rather than save money. It did not surprise me that people would like it for the downloading option that this service provides.