My products target a wide variety of people, I mean who does
not like to save money. But this is mainly focused towards college students and
young professionals that are starting off on their own and becoming financially
independent.
The main
target is a young man ages 18-25. He is wither currently in college or fresh
out of college working one of his first jobs. He is renting a cheap apartment
with a few roommates or close friends form high school or college. Saving money
is challenging for him as he is always wanting to buy the newest gaming system,
sunglasses or wastes it on those candy bars at the check-out line. He spends most
of his meals eating out at fast casual dining restaurants (chipotle or the
like). He worries about his finances for the most part except when its near
pay-day and he splurges and buys himself a present such as going out to a nice
seafood dinner or going to the club with his boys for surviving another week at
work.
He
drives what used to be his mom/dads old BMW Beamer 3 series. He spends many of
his weeknights watching Netflix/Hulu. He hates shopping for groceries and other
life supplies, so he attempts to have those delivered when possible to his
house. He is now financially cut off from his dad’s credit card and must fend
for himself. So, he begins to worry about money a bit more than usual. After a
few months of this he realizes how much money he is wasting in his life.
What do I have in common
with him??
I have all too much in
common with this guy. I too must work my way through school and need to fend
for myself financially. I had my parents help to get me through freshman year, and
could lean on them for the money that I was wasting. But now that I am on my own
I try to save money in anyway possible.
I don’t think this is
a Coincidence.
I feel that why we came up
for this idea originally is because it would help us. And our target market for
the most part are going to be people that are very similar to us in our
lifestyles and out ways.
As I was reading this, I was thinking, "wow, this relates to me." Your prototypical customer is definitely a person that likes to save money, especially going to fast food restaurants, such as Chipotle. I do not think it is coincidence either that this relates to me, as well. Also, as teenagers, we tend to look up to our parents and guardians for money, but we are also on a strict budget.
ReplyDeleteI agree with Jake, your customer avatar is relatable! I am constantly checking my bank account and my card statement to see where the money I spend is going, and if I have enough money to go to dragonfly, chipotle, zoes kitchen, etc. I think your app is going to be successful, I just hope you will get the right talent to make the app, without having to bust your budget. Best of luck :)
ReplyDeleteVery good posts! I have a lot in common with your costumer avatar. Saving money for me is a true challenge, although I try to save almost on every purchase I make. I also tend to ask myself 20 times "do I really need it" before buying anything. I hope to read more of your posts.
ReplyDeleteHey! Yeah, I completely agree with your customer avatar. I spend more money that I make on average and always end up broke right after my rent is due. I'm always spending money on things like food or coffee and am constantly checking my bank account to make sure my card won't get declined at Target. I also feel like for the most part, most entrepreneurs are similar to their customer base. Its probably because in order to solve the problem, you have to know it exists, and to know it exists, you must experience it!
ReplyDeleteJoshua, I love your idea and the customer profile that you have created. It makes so much sense that people these days, especially young people, or millennials, do not budget the way they should. If you make $2,500 a month and bills are $2,000 a month, they will still spend $1,000 a month racking up bad debt and causing stress and future credit problems.
ReplyDelete