Idea Napkin no. 2

Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically, regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

·                Hey y’all. As I’m sure you realized by now I’m sure that you know my name is (*chika chika* slim shady) Josh Markevich. I’m a third-year general business student. I have a multitude of talents and skills that make me a cool dude if you don’t mind me saying that. I have a lot of experience with public speaking and having to deliver in high pressure situations. I have had a variety of business world experience have a few internships that have been across a variety of industries and focused on a variety of skills. The experience ranged from sales to accounting to marketing to human resources to customer satisfaction. I play poker on the regular and am good enough to help pay for my rent by playing poker online and in person at casinos, which shows I have good financial management skills. If this business concept takes off and makes me the next billionaire I would love to put my full time and effort into this.

What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

·                  The service that I am offering is an application based service that tracks your spending by linking with your bank account, debit card, or credit card. It focuses on the money that you spend on subscriptions and on monthly payments. For example, gym memberships, Netflix, hulu, etc. It will text you every month before you pay the subscription and give you the option to cancel it. At the end of the month it will send you a text message with the total of your subscriptions. Also on the app it will give you a cheaper alternative.

Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

·         The main people this is targeting is people that are on their own finically and not a part of their parents’ credit card. Typically, these are millennials or younger gen-xers. The subscriptions business is popular with this group, and a lot of money can get wasted. I mean who does not love having extra money around.

Why do they care? Your solution is only valuable as so far as customers believe its valuable to them. Here, explain why customers will pay you money to use your product or service. 

·         Why do people care? Do bears get into YETI Coolers? Who does not like having an extra $20-$30 dollars a Month, lemme think about that….. no one. That’s saving of up to $360 a year. That’s like 60 chipotle bowls.

What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

·         I am a go-getter. I do not take no for an answer. I thrive under pressure. I have a variety of talents and experiences that not many people have. I have a lot of connections in the business world to higher-ups in major companies, and other people who have experience with start-ups. People love me, and know me. I have a great repour with people and can strike up a conversation with almost anyone.  

In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others. Feedback that I have received, and evaluation. 

·         I think that all of these elements all work together to create a successful business as well as a businessman, to start a business you a creative mind, a possible way to fund it, and people to help you out to make the business get off the ground. I have some experience with creating an app, but no experience creating an application that needs security features because it has peoples banking information. The feedback that I had was fairly positive. People loved the idea of how I was targeting college aged students, and it seemed that many people would use the application if it was created. This is always reassuring to hear, when people like your idea. The other feedback the I had received on  the previous idea napkin was to try to target an older audience possibly, like adults. I feel that this would change for what I am going for in the application.